Effective Date: November 20, 2020
A cookie is a small piece of data (text file) that a website, when visited by you, asks your browser to store on your device in order to remember information about you, such as your language preference or login information (“Cookies”). This enables a website to recognize you as you navigate the website and/or each time you revisit the website. Cookies are used for a wide variety of purposes such as to keep you logged in, to remember your preferences and settings, to analyze how the site is used by you, and to serve you advertising.
Cookies can be either served to you by the website you are visiting (“First Party Cookies”) or by another organization providing services to that website, such as an analytics company (“Third Party Cookies”). They will either be stored for the duration of your visit or they will remain on your device for a fixed period of time, which could be months or even years, so as to remember you across multiple browsing sessions.
Tracking Technologies (Web Beacons, Pixels, Tags, Scripts, Log Files):
Web pages, emails, and/or other electronic communications may contain small, transparent image files or lines of code that help record how you interact with a website, digital communications, and/or other online services (“Tracking Technologies”). Tracking Technologies are often used in tandem with Cookies (or the unique identifier of your Device) to help websites and application publishers better analyze and improve their services. For example, Tracking Technologies may be used to learn about the web pages you visit or which elements of a page or application you viewed; when and for how long you interacted with certain content; and/or whether you opened and/or clicked on marketing communications that were sent to you.
In addition, most websites and services delivered over the Internet also gather certain information and store it in log files when you interact with online services (“Log Files”). This information includes information such as the date, time, browser type, navigation history, and IP address of all visitors to a website.
We may use this data alone or in aggregate form, as a statistical measure. This type of data enables us to understand how often individuals use parts of the Site. For example, these third party services help us to know how many users we have, which parts of the Site are most popular, what browsers are used (so we can maximize compatibility), the country or region where our users are located, and the demographics and interests of our users. This enables us to better understand who is using the Site and to improve and tailor the Site accordingly.
Tracking Technologies and Log Files:
When you use our Site and/or communicate with us, we may use Tracking Technologies to assist us in delivering Cookies, counting visits to the Site, understanding usage and marketing campaign effectiveness, and determining whether an email has been opened and acted upon. We may receive reports based on the use of these Tracking Technologies by our third party service providers on an individual and aggregated basis.
We also may use the information gathered by Log Files for our internal security audit log, trend analysis, and/or system administration as well as to gather broad demographic information about our user base. We may associate this information with your personally identifiable information as necessary to improve the Site. By visiting our Site, you affirmatively consent to our collection, use, and distribution of your data.
Device and/or Browser Preferences:
Opting-Out of Cookies and Tracking Technologies:
To find out more about the analytics services used on our Site and/or to opt-out please visit:
Google Analytics Cookies Opt-Out: https://tools.google.com/dlpage/gaoptout
Note that you cannot opt out of certain Tracking Technologies used on webpages, such as web beacons, but you can limit their use by opting out of the Cookies they interact with. You can opt out of certain Tracking Technologies used in emails, such as web beacons, by setting your email client to render emails in text mode only.
California Residents – California Online Privacy Protection Act and Do Not Track Signals:
At this time, there is no general agreement on how companies like NEON should interpret Do Not Track signals. NEON does not currently respond to Do Not Track signals, regardless of what Device that signal is received through. To learn more about Do Not Track, you can do so at http://allaboutdnt.com.